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The Viking Blog August 23, 2010

August 23, 2010 4:08pm | Comments
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Take it from a Viking—there’s probably no other country in the world that takes as many surveys as the Swedes. No matter what the subject is, the Swedes have either surveyed or will do a survey incorporating all possible statistics, segmentations, values and results.

I once read that someone had conducted a survey about how to prepare and serve Falukorv, large traditional Swedish sausage made of a grated mixture of pork and beef or veal with potato starch flour and mild spices. Another survey was made about how to prepare Lutefisk. You catch a cod, take out the bones, skin it, salt it, and hang it out to dry for several weeks until it hardens and smells like a dumpster! Then, bring it inside and soak it in lye for several days.

So, why the subject of surveys? I just read the results of another Swedish survey covering a topic of interest for us at MyNewMarketplace.com. After surveying a large number of Swedish families, it was learned that the average household in Sweden has approximately $3,450 (U.S.) “stuff” accumulating and collecting dust in attics, garages and basement storages. All were items that they were interested in selling. When asked to include items outside of the home, the amount rose to approximately $4,200 per household.

I’ve looked around our home as well, and there are plenty of items we can sell. What about you? Are there things you don’t need that could bring in some much needed cash during tough economic times? Don’t forget that one person’s trash may be another person’s treasure. And be sure to post them on MyNewMarketplace.com.

Yours truly,
Peder Blohm

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